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Fact Sheet for Moscone Expansion

The completed expansion of the Moscone Center in San Francisco was celebrated with an official event on January 3, 2019.

The $551 million project greatly expands Moscone Center's North & South buildings, adding space and flexibility, while it creates an exciting urban landscape in what is already a vibrant neighborhood.

The location of the Moscone Center continues to be an asset in itself, with 19,545 hotel rooms within eight blocks of the center (57% of the city’s 34,000 rooms) plus world-class dining, shopping and cultural venues including museums, galleries and theatres.
• 504,914 sq. ft. of contiguous space (before expansion, the largest contiguous space was 260,000 sq. ft.).
• 157,000 sq. ft. total “front of house” space added to the Moscone North and South buildings
• 350,000 gross sq. ft. total, including “back of house” freight access and new expanded kitchen added to the Moscone North and South buildings
• 49,776 sq. ft. new, column-free ballroom with terraces offering views of the city
• 2,300 10’ x 10’ booths can be accommodated in largest exhibition space.
• 20 Loading docks with drive-on access to exhibit halls.
• 107,000 sq. ft. of light-filled pre-function lobbies with dramatic views of the city and surrounding Yerba Buena Gardens.
• 25,000 sq. ft. of secure outdoor terraces with spectacular views; ideal for receptions
• 82 Meeting rooms in Moscone North and South, 114 in all three buildings combined.
• 1,139,775 sq. ft. of usable space in Moscone South, North and West combined, including lobbies, terraces, exposition and meeting space.
• Two Obscura display screens in Moscone South measure nearly 75'x10' and 60'x10,' with an additional 30'x10' screen wrapped around each corner to create an “L” shape. The screens can be programed by groups using the center.
• 6 LED displays and dozens of LCD screens near meeting room corridors
• Robust wireless system allows Moscone to support as many as 60,000 devices at once, all at peak performance.
• The Moscone Center is comprised of 20 acres on three adjacent blocks in the heart of San Francisco (includes Moscone West)
• Projected economic impact of the expansion: $272.2 million per year
• The expansion will increase tax revenue for the city by $20 million per year and will create more than 960 new jobs.


“The new Moscone Center is a world-class facility for a world-class city,” said San Francisco Mayor London Breed. “With the completion of this expansion, San Francisco is taking a major step to support and expand our tourism industry, while also serving residents in the surrounding area. This state-of-the-art facility exemplifies our commitment to sustainability, creates new flexible-use convention and tourism spaces, and supports the neighborhood with a host of new design and open-space improvements.”

“It is important that San Francisco stay competitive with expanded and upgraded convention facilities. This project has achieved that,” said Joe D’Alessandro, president and CEO of the San Francisco Travel Association. “Our two main goals have been to create contiguous space and flexibility for the Moscone Center. Now we have a brand-new center with state-of-the-art everything,” D’Alessandro said.

D’Alessandro went on to say, “This project has taken the better part of 10 years to complete; from early conversations about where we would expand, to creating our own unique funding model to pay for the project, to the years of hard work and incredible engineering, to now standing here today to officially re-open the new Moscone Center—completed on time and on budget…Our goal was to keep this venue competitive and ensure that it was a meeting space that would lead the way into the future. The Moscone Center now features 504,000 square feet of contiguous meeting space, almost doubling its former dimensions. It includes a column-free, 50,000-square-foot ballroom, perfect for major keynotes and receptions...The facility will be LEED Platinum certified, making it the only convention center in the nation to achieve such levels of environmental sustainability. Twenty percent of its power comes from solar energy, and the building’s drainage system will be able to collect and recycle over 15 million gallons of water annually…The pedestrian bridge joining Moscone North and South over Howard Street will become the site of one of the city’s iconic light art installations. In addition, the Center’s publicly accessible spaces will be filled with art, with nature, and with breathtaking views of the San Francisco skyline.”

“The new Moscone Center is essential to keeping San Francisco on the cutting edge of the convention industry,” said San Francisco City Administrator Naomi Kelly. “Protecting hospitality jobs is a key strategy in keeping our city’s economy diverse and resilient.”

“The expansion of Moscone Center will have a lasting and positive impact on San Francisco’s economy,” Kelly said. “In addition to the tax revenue and permanent jobs created, the expansion will provide new public spaces and pedestrian enhancements, weaving the Moscone Center into the surrounding neighborhood.”

San Francisco Public Works Director Mohammed Nuru said, “Among the components of the Moscone expansion project that I’m most excited about are the improvements to the public realm. When the project is done and the crews pack up, we will see and feel a different neighborhood – one that is safer, more beautiful and more inviting.”

“This project meets the demands of a 21st-century San Francisco with a design that is both functional and beautiful and adds to the vibrancy of the surrounding neighborhood,” Nuru said. “Our partnerships with the hospitality sector and community groups to turn the Moscone expansion from idea to reality exemplifies San Francisco as a can-do city.”

“We’re tracking above the requirements for LEED Platinum,” said Lynn Farzaroli, San Francisco Travel’s Senior Director. Tourism Improvement District & Moscone Expansion. Platinum is the highest level the U.S. Green Building Council can give a project, and only a few thousand buildings across the globe have achieved it.

“Next year (2019) should be a record year for the city, with 1.2 million room nights already on the books,” according to Brett Allor, San Francisco Travel’s senior director for market strategy and research.

“San Francisco understands that we must be responsible and forward-thinking when it comes to water use,” said San Francisco Public Utilities Commission General Manager Harlan L. Kelly, Jr. “The expanded Moscone Convention Center, which will save as much as 15 million gallons of water a year through its new water reuse system, is a perfect example of that innovative spirit.”

“The collaborative effort of this public private partnership is delivering substantial public benefits to the Yerba Buena neighborhood, creating hundreds of jobs and driving economic activity in a sustainable, responsible way,” said Joaquín Torres, Director of the San Francisco Office of Economic and Workforce Development. “Expanding the economic potential of this historic facility strengthens San Francisco’s status as a cultural destination now and into the future.”


The San Francisco Art Enrichment Ordinance requires that budgets for new public buildings and civic improvements set aside two percent of gross construction costs for the procurement and installation of public art in their spaces. The program was enacted in 1969 to guarantee a funding mechanism for the acquisition of artwork for new public facilities and civic spaces.

The program is overseen by the San Francisco Arts Commission, a public agency charged with investing in a vibrant arts community, enlivening the urban environment and shaping innovative cultural policy for the city. In addition to its Public Art Program, the commission also grants over $8 million to support small and mid-sized arts non-profits and individual artists.

“We’re lucky as a city to have an art enrichment program,” says Arts Commission communications director Kate Patterson. “To date, we’ve amassed more than 4,000 objects and beautified many of our city’s public spaces. It’s this kind of enlivening cultural policy that makes San Francisco such a vibrant community for the arts.”

Much of the new art at the Moscone Center is located outside of the center, visible to neighbors and passersby as well as convention attendees.

“PointCloud,” the latest light installation by Leo Villareal, designer of “The Bay Lights” on the Bay Bridge, has been incorporated into the new East Bridge, which connects Moscone North and South.

Other artworks chosen for Moscone include:

• “Double Horizon,” a series of sculptures designed by Sarah Sze
• “Geneses,” a sculpture by Christine Corday
• “Roll,” a large-scale mural by Brendan Monroe

These popular pieces will return to the Moscone Center:

• Keith Harring, “Untitled” (painted aluminum)
• Spero Anargyros, “George Moscone” (bronze bust depicting the mayor for whom the convention center is named)
• Viola Frey, “Exterior/Interior Garden” (oil on canvas)
• Tom Holland, “Marengo” (epoxy paint on aluminum and fiberglass)
• Sam Gilliam, “Tholos Across” (mixed media)
• Paul Wonner, “Souvenir of San Francisco” (acrylic on canvas)


The project also includes the relocation of the San Francisco Visitor Information Center staffed by San Francisco Travel, open to attendees and all visitors on the street level of Moscone South.

The current location at Hallidie Plaza, 900 Market St. at the corner of Powell and Market streets, will remain open through December 21, 2018. It will reopen on the street level of Moscone South on January 10, 2019.

San Francisco Travel also operates a Visitor Information Center at Macy's Union Square and is a partner at the California Welcome Center at PIER 39.


The Moscone Center expansion is innovative in many ways, but one of the most important is its environmental friendliness.
• Lowest carbon emissions per delegate of any major convention center in North America.
• Largest solar panel array in San Francisco.
• One of the largest publicly-owned solar power systems in the nation.
• Solar energy will provide the center with approximately 20 percent of its power.
• 15 million gallons of water recovered annually for reuse in landscaping and street cleaning.
• Facility-wide recycling and composting.

The Moscone Center has an in-house recycling system that decreases the impact of events and makes them easier to clean up for both organizers and staff.

The center also saves materials that would otherwise go to landfills. Attendees are encouraged to pack up every possible piece of merchandise, including reusable items or shopping bags or gift bags, for reuse and donation.

In addition, all cleaning products from hand soap to floor cleaner to paint are environmentally friendly, according to the city’s guidelines.

The Moscone Center’s location also reduces its environmental impact. With 20,000 hotel rooms in easy walking distance, as well as a wide variety of restaurants and local attractions, Moscone dramatically reduces the need for visitors to drive or organize transportation. The expansion’s widened sidewalks and new pedestrian bridge only enhance these capabilities.

Daylight harvesting and green electrical technologies allow for zero-emissions electricity.
All of these advances aim to propel the expansion beyond LEED Platinum status.


The Moscone Center has hosted some of the most important conventions and product announcements in recent memory, providing the space and amenities for businesses and organizations from the U.S. and beyond to celebrate their achievements and anticipate the future.


A critical provider of marketing, sales and cloud technologies on the national and global stages, Salesforce is now the world’s No. 1 customer relationship management company. Since 2005, the company’s annual Dreamforce conference has become a staple of the Moscone calendar, with attendees coming to San Francisco from all over the world.

Product demos, immersive trainings, and distinguished guests including former Vice President Al Gore and PG&E CEO Geisha J. Williams are just a few of the reasons people flock to Dreamforce.


Oracle is another premier software provider that helps its customers manage marketing, sales and commerce in the cloud. Oracle Openworld, the annual convention run by the database and cloud engineering giant, brings innovation and exploration to The Moscone Center each year.

Oracle has been holding Openworld events at Moscone since 1998, delivering a wide variety of demos and sessions to attendees. Each year, the company has also revealed their discoveries and new products to the world as they revolutionize the database and IT management industries. A diverse group of featured speakers, including physicists and CEOs from various industries, keep that tradition alive at Oracle Openworld 2018.

Google held its flagship I/O conference at The Moscone Center from 2008 to 2015. Attendees witnessed some of the most exciting events in the global giant’s history.

IDG’s Macworld conference, a premier trade show for Apple products and services, was held at The Moscone Center from 1985 to 2014. The popularity of the event grew as Apple did, and the tech giant was a major sponsor of the event even before the announcements of multiple products that would change the way people lived forever.

In 2001, Steve Jobs unveiled iTunes at The Moscone Center, heralding the age of digital music. Later that year, the iPod would be released, which would redefine the mobile experience as consumers knew it.

Apple returned to The Moscone Center to deliver paradigm-shifting news year after year. Macworld attendees were the first to be introduced to the iPhone in 2007, the Macbook Air in 2008, and other devices that have come to define modern life.

Microsoft Build, the company’s signature software development conference, has been held at Moscone four times since 2013, adding important milestones to the convention center’s history.

Some of the company’s biggest announcements were made at The Moscone Center, including the introductions of the Surface Pro and the digital assistant Cortana. These important additions to the Microsoft product suite solidified the focus on slimmer computing technology and AI-assisted lifestyles that modern consumers have come to expect.

Game Developers Conference
Mainstream audiences are much more aware of gaming today than they were when the Game Developers Conference first came to The Moscone Center in 2005.

Since 2007, GDC has become one of the most talked-about annual events in the gaming industry, providing a window into emerging and innovative gaming technologies.

Success at The Moscone Center has helped GDC to expand and add different events across the globe, including the Independent Games Festival, an award show celebrating the best independent game developers in the industry.

The Medical Community
Groundbreaking medical conferences continue to return to The Moscone Center. Esteemed organizations like the American Dental Association, Heart Rhythm Society, American College of Surgeons, and the American Psychiatric Association come to The Moscone Center to discuss and discover the breakthroughs that redefine modern medicine.

In the upcoming months, Moscone will host the American Academy of Allergy, Asthma and Immunology, the American Association for the Study of Liver Diseases, and the Gastrointestinal Cancers Symposium, among others. These organizations and others are booking years in advance to bring their attendees and their achievements back to San Francisco.


1981 The Moscone Center (now called Moscone South) opened
1991 Esplanade Ballroom opened, adjacent to Moscone South
1992 Moscone North opened
2003 Moscone West opened
December 2014 Groundbreaking for Moscone expansion
December 31, 2018 Expansion completed
January 3, 2019 Official opening of the Moscone Center expansion


• Easy access to Bay Area Rapid Transit (BART) station and MUNI (municipal trains and buses).
• San Francisco International Airport connection at nearby BART stations.
• 5,000 parking spaces within walking distance.
• Walking distance to many hotels and attractions.


The Moscone Center expansion is a partnership between the City and County of San Francisco and the San Francisco Tourism Improvement District Management Corporation.

The architects are Skidmore, Owings & Merrill LLP (SOM) in association with Mark Cavagnero Associates. Skidmore, Owings & Merrill LLP (SOM) is one of the leading architecture, interior design, engineering, and urban planning firms in the world. Since its founding more than 80 years ago, SOM has earned a reputation for design excellence with a portfolio that includes some of the most important architectural accomplishments of the 20th and 21st centuries, and has been a leader in the research and development of specialized technologies, new processes and innovative ideas, many of which have had a palpable and lasting impact on the design profession and the physical environment. The firm’s longstanding leadership in design and building technology has been honored with nearly 2,000 awards for quality, innovation, and management. The American Institute of Architects has recognized SOM twice with its highest honor, the Architecture Firm Award—in 1962 and again in 1996. The firm maintains offices in New York, Chicago, San Francisco, Los Angeles, Washington, D.C., London, Hong Kong, Shanghai, Dubai, and Mumbai.

The construction contractor is Webcor Builders.

Project management and construction management are by San Francisco Public Works and the San Francisco Tourism Improvement District Management Corporation (SFTIDMC).

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